Hi, I'm Priska. I used to run a fast-paced fashion brand. Now, I want to live slower.

When I first started, I learned how to make a dress, from sketching and drafting the pattern to sewing it. There was time to think. Time to refine. The result was a beautiful, thoughtful dress.

As the brand grew, I started producing through different manufacturers and selling to a larger audience. But the closer I worked with manufacturers and distributors, the more I saw unrealistic timelines and pricing become the norm. I realized that wasn't the kind of fashion I wanted to create.

So I stopped.

I'm going back to where it all began: making dresses with my hands. This time, I'm renovating a living room built in 1922, overlooking a quiet garden. It's the peaceful place I've always dreamed of creating from, where I'll bring years of experience in fashion and a deeper knowledge of couture dressmaking.

The atelier will open in Autumn 2026.

With love,

Priska Bruegger